EGN NEWS DESK
Media professionals from main media retailers from India arrived within the Maldives by invitation from Maldives Marketing and Public Relation Corporations (MMPRC / Visit Maldives) for a familiarization journey. The group will likely be staying within the Maldives from thirteenth to nineteenth June 2022.
This group consists of execs from the media retailers which incorporates Times of India, Financial Express, BW Business World, NDTV Food, and Travel Dine. The group is hosted at Kuramathi Maldives, The Residence Maldives and Noku Maldives the place they’re experiencing the world-renowned Maldivian hospitality, distinctive experiences, and totally different cuisines at their host properties. The theme of the familiarization journey is gastronomy, and they’re experiencing the distinctive cuisines of the Maldives throughout their journey. The group will publish articles concerning the vacation spot and the host resorts of their respective magazines and publications, which has intensive attain amongst vacationers from India.
Officials from MMPRC visited Kuramathi and met with the 2, holding discussions about methods to broaden efforts to additional promote the vacation spot within the Indian market. MMPRC representatives additionally shared a vacation spot presentation with the members of the visiting group, giving the most recent updates on journey pointers to the Maldives, and attention-grabbing distinctive experiences obtainable right here.
The goal of this familiarization journey is to advertise the vacation spot amongst potential vacationers from India. The journey is predicted to generate large protection highlighting the distinctive geographical benefit of our scattered islands and the one-island-one-resort idea which makes Maldives one of many most secure vacation locations on this planet. It will additionally assist to advertise the distinctive experiences and particular person tourism merchandise of the Maldives (resorts, guesthouses, liveaboards, and motels). This journey is organized as a part of MMPRC’s advertising and marketing technique for the Indian market, aiming to supply the most recent details about the journey pointers to potential vacationers from the area.
The fam journey is forecasted to extend arrival figures and bookings from India to the Maldives. So far these 12 months MMPRC has held a vacation spot e-learning marketing campaign with 2HUB, influencer familiarization journeys, and superstar familiarization journeys. There are two digital campaigns ongoing, with Thomas Cook and PickyourTrail. In addition to this MMPRC participated in OTM and SATTE this 12 months specializing in the India Market. There are a number of different advertising and marketing and promoting actions within the pipeline for this marketplace for this 12 months.
As of eighth June 2022, India is the main supply marketplace for the Maldives with over 104,800 vacationers visiting the vacation spot from this market. India contributed 14.3% to the market share from the entire 732,884 arrivals recorded to the Maldives throughout this era. India was additionally the biggest market in 2021 with over 278,740 vacationers and a market share of twenty-two.6%. Similarly, India was the biggest market in 2020 with an arrival determine of 62,960 and a market share of 11.3%.
MMPRC carried out 260 totally different advertising and marketing actions in 22 world markets final 12 months, together with festivals, roadshows, familiarization journeys, advertising and marketing campaigns, webinars, and interviews. The biggest testimony to the success of those actions got here late final 12 months, because the Maldives secured the title of ‘World’s Leading Destination’ (amongst a number of different accolades) on the 2021 World Travel Awards, globally recognized because of the hallmark of trade excellence. This is the second consecutive 12 months that the Maldives had efficiently earned this prestigious title, a shining testimony of the belief positioned within the ‘magic of Maldivian hospitality’ by vacationers from all around the globe.
