EGN NEWS DESK
Tate & Lyle Sugars – makers of Lyle’s Golden Syrup – have mentioned that the design for his or her tins just isn’t altering after backlash over a rebrand that eliminated biblical references from the brand and a few merchandise.
The firm has been on the backfoot since unveiling a brand new design that might be rolled out throughout sure syrup merchandise from this month.
It has mentioned that the standard tins is not going to be included on this rollout.
“As you would possibly know, our tins have featured the identical design since 1883, and our unique brand is valuable to us,” it mentioned.
“We even maintain a Guinness World Record for the longest unchanged packaging design, and it is a file we do not plan on giving up. Our tins usually are not altering.
“The recipe for Lyle’s Golden Syrup stays unchanged too, that includes the identical scrumptious style that has been cherished for generations, and made with only one ingredient on the similar manufacturing facility in East London because it has been since 1883. Our tins are right here to remain.”
The unique brand and design featured a lion surrounded by a swarm of bees in a reference to the Old Testament story of Samson and the Lion.
After killing the lion, Samson eats a few of the honey made by bees swarming round it.
The story was the inspiration for religious Christian founder Abram Lyle’s unique 1883 design of the tin and it was accompanied by phrases from the story, “Out of the sturdy got here forth sweetness.”
The brand has been modified to indicate solely a lion’s head alongside the phrases “Lyle’s Golden Syrup”, prompting criticism from Christians.
Sam Margrave, a member of the Church of England’s General Synod, informed The Telegraph: “Bible tales have appealed to households for millennia.
“There is nothing trendy about ditching custom or sidelining Christian messaging. I take pleasure in Golden Syrup with my pancakes on Shrove Tuesday yearly.
“I’m certain the Lyle enterprise does not thoughts benefiting from gross sales and Christian branding each Easter, so why do they really feel the necessity to eradicate their reference to their Christian founder’s iconic brand which tells a narrative that works for each era? Did they ask anybody in the event that they had been offended by Christian messages?”
Evangelist David Robertson mentioned, “It is straightforward to mock and level out that nobody got here to religion due to seeing an obscure Bible verse on a syrup tin, however that misses the purpose. This story is only one piece in a thousand-piece jigsaw which illustrates how branded, bland and unbiblical Britain is turning into.”
