EGN NEWS DESK
Lyle’s Golden Syrup is being rebranded to take away a reference to an Old Testament story.
Traditional tin packaging for the much-loved baking product exhibits the image of a dead lion surrounded by a swarm of bees in a reference to Judges 14 and the story of Samson and the lion.
In the story, Samson kills the lion together with his naked arms and later sees bees swarming round it making honey. He takes a number of the honey and eats it.
The design for the tins goes again practically 150 years to founder Abram Lyle, who was a religious Christian.
The picture of the lion and bees was accompanied by a part of a riddle he wrote containing the phrases, “Out of the robust got here forth sweetness.”
The tins have been redesigned to indicate solely a lion’s head and take away the road from Lyle’s riddle. They are being rolled out from this month.
“Our contemporary, up to date design brings Lyle’s into the fashionable day, interesting to the on a regular basis British family whereas nonetheless feeling nostalgic and authentically Lyle’s,” mentioned the corporate’s model director, James Whiteley.
Helen Edwards, who teaches at London Business School, advised the BBC the revised design can be much less “exclusionary”.
“The story of it coming from spiritual perception might put the model in an exclusionary area, particularly if it was to go viral on X or TikTok,” she mentioned.
