EGN NEWS DESK
A descendent of Abram Lyle, the religious Christian creator of the Lyle’s Golden Syrup tin design, has criticised a rebrand of the product’s packaging that removes references to the Bible.
The design of the tin has remained largely unchanged because it was created within the Eighteen Eighties by Lyle, who was the elder of a Presbyterian church in Greenock, Scotland.
He was impressed by his Christian religion to design the tin with a particular inexperienced and gold lion surrounded by a swarm of bees – a reference to the Old Testament story of Samson and the Lion.
Accompanying the picture was the biblical quote, “Out of the sturdy got here forth sweetness.”
These are actually being ditched by producer Tate & Lyle Sugars to point out solely a lion’s face in a transfer that has sparked a backlash.
Alexander Linklater, the great-great-great grandson of Abram Lyle, stated the rebrand was “a nasty name within the miserable custom of pointless redesigns”.
He informed The Telegraph: “They are altering one thing that’s each very distinctive and acquainted to one thing generic and woolly.
“It was Britain’s oldest model. The rebranding is a transfer away from what was an actual piece of business historical past.”
He added, “I don’t suppose the feeble woolly-shaped lion is excellent. Why throw away 140 years of confirmed branding?”
Tate & Lyle Sugars has stated that faith performed “no half” within the rebrand of the tin.
