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Celebrity tequilas have elevated in quantity, however they’re nothing new. You can go all the best way again to Sammy Hagar’s Cabo Wabo model for the primary stirrings, then George Clooney actually made a splash along with his Casamigos model.
The floodgates opened huge when tequila handed vodka to grow to be the quantity on spirit bought within the USA by quantity and now there’s a celeb proprietor or sponsor/investor for greater than 50 of them. These are some fairly assorted tequila model celebs that I can’t think about tipping a glass collectively: George Strait, Justin Timberlake, The Rock, Eva Longoria, Elon Musk, Oscar de la Hoya, and two of the actors from Breaking Bad for a begin.
But I’m right here to speak about Lobos 1707 although, so let’s look previous the advertising and give attention to what I’m sipping whereas I write this, okay?
The Lobos 1707 Story
I purchased this model as a result of I’m within the midst of updating an article about tequila manufacturers that scored numerous medals at the latest San Francisco World Spirits competitors. The Lobos 1707 reposado bought a double gold, so once I noticed it on the shelf I snagged. (I got here searching for Jaja reposado, which additionally scored the highest prize, as a result of I like the identify, however they solely had the anejo model.)
That newest prize isn’t even on their web site but as a result of they’ve racked up so many others to indicate off in only a two-year span:
I used to be a bit puzzled in regards to the 1707 of their identify since that is clearly a latest model, however apparently one of many founders has some tequila-making in his blood. Here’s the official rationalization:
As Diego Osorio, our founder’s great-great-grandfather, discovered about this liquid and transported it in sherry wine barrels to his native Spain, he found the liquid aged inside this sherry-bathed oak created a easy and stylish Tequila not like another.
It’s a pleasant tie-in on the sherry barrels as a result of they’re utilizing the identical ones at present. That might have one thing to do with the distinctive sweetness profile since most tequila is aged in barrels that held bourbon or other forms of whiskey.
Lobos 1707 Reposado Tasting Notes
I’ve bought to confess I picked this up at a liquor retailer earlier than I even knew that LeBron James was concerned with it. I discovered that once I went to their web site after I cracked open the bottle and drank some. I used to be actually impressed with this one, so kudo to James for associating with good individuals who know what they’re doing.
This is a relatively distinctive tequila within the sense that it’s much more highly effective on the end than it’s initially. When it first hits your mouth, there’s a pleasing sweetness akin to Clase Azul that basically makes it go down simple. By the time it hits the again of your via although, it hits you with extra heft and finishes with notes extra like a lowland tequila than a highland one from the Los Altos area the place it comes from.
Overall, this comes throughout as a posh, well-made tequila that’s a mixture of natural, candy, and tangy. I might drink this Lobos Reposado all evening neat, which isn’t essentially factor, as a result of it’s tasty sufficient from begin to end that it doesn’t get boring. I discovered my glass emptying sooner than ordinary.
I additionally made a few cocktails with it and this tequila held its personal higher than another manufacturers try this get overwhelmed by the competing acidity or sugars. The value is cheap sufficient that you simply don’t really feel such as you’re losing it doing that: I paid lower than $40 at a Florida liquor retailer.
Lobos Packaging
In an age the place numerous spirits bottles appear to be getting cheaper and extra boring (except you’re paying $200+), the Lobos ones stand out from the group. This is a heavy glass bottle with some good curves and extra parts. The proven fact that founder Diego Osorio was a filmmaker in all probability doesn’t harm.
It feels good within the hand as a result of it tapers within the center, then will get wider once more on the backside. There’s a pleasant household seal emblem on the high entrance in reduction, with wolves in it (lobos) plus the sloping line beneath it goes across the bottle. On the again is a compass design in reduction, maybe a nod to the connections to the USA and Spain. A wooden and cork stopper is on high.
The firm places its añejo and additional añejo variations in fancier bottles at a better value level and I haven’t tried these but. The additionally produce a blanco/joven model that’s not aged they usually have their very own mezcal model produced in Oaxaca state. The mezcal is in a black bottle.
All however the joven are aged in Pedro Ximenez barrels from Spain.
I haven’t ever seen this model in Mexico, however that doesn’t imply it’s not accessible. You’ll in all probability have a neater time discovering it within the USA although, the LeBron James identify opening numerous doorways, particularly within the cities the place he has been on the native staff.
See extra on the official web site right here.
Article by Timothy
Timothy Scott is the founder and editor of Luxury Latin America and has been masking the area as a journey journalist because the mid-2000s. He has visited every nation we cowl a number of instances and relies in a UNESCO World Heritage metropolis in central Mexico, the place he owns a house. See contact data right here.
