Lamborghini Urus SE takes middle stage at Art Basel Miami Beach

Automobili Lamborghini made a daring debut in the course of the lately held Art Basel Miami Beach 2024 with the launch of a Miami-inspired Urus SE. This one-of-a-kind model of the model’s first Plug-In Hybrid Electric Vehicle (PHEV) Super SUV captivated visitors at an unique occasion in Miami Beach. The Urus SE, launched earlier this yr in Beijing, combines cutting-edge design, distinctive energy, and the limitless potential of Lamborghini’s Ad Personam customization program.

The Ad Personam program, famend for providing tailor-made choices to Lamborghini shoppers, took middle stage with this Urus SE, requiring an extra 230 hours of meticulous portray and testing past customary processes. The result’s a putting visible masterpiece that embodies Miami’s vibrant life-style and inventive vitality.

Mitja Borkert, Design Director of Automobili Lamborghini, described the venture as an exploration of daring creativity. “With this genuine piece of artwork, we’ve created essentially the most refined livery ever seen on the Urus,” Borkert shared. “It displays our excellent imaginative and prescient of the colourful Miami life-style and its range.”

The Miami-inspired design includes a daring coloration palette led by Blu Glauco, paired with shades of gray and black for a complicated but dynamic look. Highlights embrace a Nero Noctis entrance lip accented by Blu Glauco particulars, bicolor mirror caps in Grigio Telesto with Blu Glauco pinstripes, and a Nero Noctis rear diffuser with matching accents. The theme carries into the luxurious inside, the place unicolor leather-based upholstery is complemented by distinctive kick plates and a carbon fiber dashboard inscribed with “MIAMI,” commemorating the collaboration.

“We are all the time excited to carry true innovation and artistry to Miami,” Winkelmann stated, addressing the group of creatives, designers, and collectors drawn to town for Art Basel. “With demand for Lamborghini autos at an all-time excessive, I’m very happy with this particular Urus SE, which highlights the infinite customization potentialities of our Ad Personam program.”

The celebration didn’t cease with the Urus SE. Guests have been additionally launched to the Lamborghini Temerario, a brand new mannequin powered by a twin-turbo V8 hybrid system. As the successor to the enduring Huracán, the Temerario delivers a mixed output of 920 CV and sprints from 0-100 km/h (0-62 mph) in a mere 2.7 seconds. This showcase underscored Lamborghini’s forward-thinking strategy to innovation and sustainability.

The unveiling coincided with Lamborghini’s announcement of record-breaking outcomes for the primary three quarters of 2024. With world deliveries up 8.6% to eight,411 models in comparison with the identical interval in 2023, the model continues to strengthen its legacy.