EGN NEWS DESK
LOS ANGELES — Kendrick Lamar will come out on the NFL’s greatest stage subsequent 12 months: The Grammy winner will headline the Apple Music Super Bowl Halftime Show in New Orleans.
The NFL, Apple Music and Roc Nation introduced Sunday that Lamar would lead the halftime festivities from the Caesars Superdome on Feb. 9. The rap megastar, who has gained 17 Grammys, mentioned he’s wanting ahead to bringing hip-hop to the NFL’s championship sport, the place he carried out as a visitor artist with Dr. Dre and Snoop Dogg in 2022.
“Rap music remains to be essentially the most impactful style to this point,” Lamar mentioned in an announcement. “And I’ll be there to remind the world why. They received the proper one.”
Lamar has skilled huge success since his debut album “good child, m.A.A.d metropolis” in 2012. Since then, he is collected 17 Grammy wins and have become the primary non-classical, non-jazz musician to win a Pulitzer Prize for his 2017 album “DAMN.”
The rapper’s newest album “Mr. Morale & The Big Steppers,” was launched in 2022. He was featured on the track “Like That” with Future and Metro Boomin on a monitor that spent three weeks at No. 1 on the Billboard Hot 100 this 12 months. He additionally garnered one other hit with “Not Like Us.”
Roc Nation founder Jay-Z known as Lamar a “once-in-a-generation” artist and performer.
“His deep love for hip-hop and tradition informs his inventive imaginative and prescient,” Jay-Z mentioned. “He has an unparalleled capability to outline and affect tradition globally. Kendrick’s work transcends music, and his affect can be felt for years to return.”
Roc Nation and Emmy-winning producer Jesse Collins will function co-executive producers of the halftime present. The artistic route of Lamar’s efficiency can be supplied by pgLang.
