Haley Campaign Making $4 Million Ad Buy in South Carolina

Nikki Haley’s marketing campaign introduced on Saturday that it’s making a $4 million purchase for tv, radio and digital promoting in South Carolina that may start the day after the New Hampshire main, as she seeks a one-on-one contest with Donald J. Trump.

The reservation, which was introduced by Ms. Haley’s marketing campaign manager, Betsy Ankney, at an occasion hosted by Bloomberg News, will span all seven media markets within the state. It was offered as a sign of her intention to remain within the race whatever the final result on Tuesday.

“I do know everybody needs us to place a quantity on it,” Ms. Ankney stated of how she would wish carry out. “We have by no means achieved that. We won’t ever do this.”

Ms. Haley has campaigned aggressively New Hampshire, the state the place she has polled strongest in opposition to Mr. Trump, although she nonetheless trails the previous president by double digits in polling averages. Ms. Ankney repeatedly declined to explain what she would think about a powerful displaying in New Hampshire, aside from saying Ms. Haley wanted to point out “incremental progress” in opposition to Mr. Trump.

“There is not any particular benchmarks on what we have to do or not do,” she stated.

Ms. Ankney, echoing Ms. Haley, offered the race as a alternative between a Biden-Trump rematch “with two 80-year-old males” or a subsequent technology nominee, although she acknowledged the highway forward is steep.

“Beating Donald Trump will not be straightforward,” Ms. Ankney stated. “He is a juggernaut. But how do you eat an elephant? One chunk at a time.”