EGN NEWS DESK
Tlisted here are quite a lot of issues you’ll be able to name Giorgia Villa: Italian gymnast, newly minted Olympic silver medalist, and possibly the world’s most well-known cheese ambassador.
Together together with her 5 teammates in Paris on Tuesday, the 21-year-old secured Italy’s first Olympic medal in gymnastics in almost a century in the course of the girls’s all-around creative closing, which Team USA received. But past her athletic accomplishment, it’s her uncommon sponsorship deal that the web is gushing over.
Villa started working with Parmigiano Reggiano—the official consortium of genuine parmesan cheese producers—in 2021, based on an announcement by Italian advertising company Impresa e Sport, which hailed the partnership as “confirming how the mixture of Parmigiano Reggiano and the world of sport is indissoluble when it comes to authenticity, high quality and energetic worth, each in sporting exercise and in right vitamin.”
Parmigiano Reggiano says parmesan is “appropriate for a sports activities food regimen,” and Villa will not be the one Italian athlete it has sponsored—others embody tennis participant Jannik Sinner, fencer Matteo Neri, basketballer Nico Mannion, and paralympic swimmer Giulia Ghiretti. (Health consultants agree that the onerous cheese is “extremely nutritious,” being protein-rich, energy-dense, and naturally lactose-free.)
Read More: What Olympic Athletes Eat to Have All That Energy
Villa, for her half, clearly devoted herself to the (cheese) grind—or, ought to we are saying rind?
Across no less than 20 posts on Instagram/Facebook and TikTook between April 2021 and December 2022, she’s posted sponsored content material exhibiting off wheels, blocks, and bite-sized packets of parmesan.
From posing in her leotard together with her “finest buddy”:
To touting her love for it in the course of the holidays:
“One of my favourite elements of the day is palms down snack time!” she wrote in an Instagram put up of her carving into a giant chunk of cheese.
She’s shared snaps of her snacking on a park bench and in a library:
And she even participated in TikTook tendencies to emphasise her ardour for parmesan:
“I’m very joyful to be part of the nice @parmigianoreggiano household,” Villa wrote in a put up in April 2021 whereas asserting the partnership. “Since I used to be a baby I’ve at all times beloved this superb product, an emblem of excellence and Italian tradition.”
While it’s unclear if she’s nonetheless beneath contract with Big Cheese, two issues are for sure: Villa has joined the ranks of the most important social media stars to come back out of the Paris Olympics, and together with her silver medal, she too is now an icon of Italian excellence.
