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Fayard introduced it will take authorized motion on Friday, lower than 24 hours earlier than the ebook goes on sale. In its assertion, the writer claimed that the duvet of Bardella’s ebook “doesn’t comprise any political statements,” and that the Mediatransports determination “constitutes a severe infringement of freedom of expression.”
Publicis and French rail community SNCF didn’t instantly reply to POLITICO’s request for remark.
Mediatransports beforehand mentioned the marketing campaign would have violated its coverage of political neutrality, AFP reported. The firm added it had been unaware the marketing campaign was for Bardella’s ebook when the contract with Fayard was signed.
Mediatransports’ phrases and circumstances state that “any promoting message of a political, trade-union or non secular nature, or whose textual content or illustration is opposite to public decency or prejudicial to public order, is prohibited.” In such circumstances, it reserves the precise to refuse or abandon an ongoing advert marketing campaign.
In 2020, Mediatransports refused to show advertisements from Greenpeace that accused political leaders of failing to behave on local weather change.
The dispute between the 2 sides has been brewing since final month, when French each day Libération first reported on the deliberate train-station advert marketing campaign for the ebook. Shortly thereafter, left-wing union SUD-Rail requested SNCF to chorus from displaying the advertisements.
Bardella clapped again by claiming that the French rail community had folded to “far-left unions.”
He then revealed on X an inventory of books by political figures that had benefited from advert campaigns in French prepare stations. Those books, nonetheless, had been written by politicians who weren’t, on the time of publication, elected officers or party leaders.
