Chris Broad says his new bar places cocktails first, YouTube second

Chris Broad doesn’t need his bar to be about Chris Broad.

Mementos from and nods to the Abroad In Japan YouTube channel dot Lost, the Shibuya watering gap Broad opened final month. The creator, with greater than 3 million followers to his identify, stresses that the main focus ought to fall on every little thing else.

“I’m actually enthusiastic about cocktails. I wished the drinks to be good, and they’re going to get higher,” the 34-year-old Broad tells The Japan Times from Lost on a Wednesday morning in early September. “I didn’t wish to simply be like, ‘Come to the bar as a result of Abroad In Japan but additionally as a result of the drinks are good, the ambiance is inviting — and there’s cheese.”