As Japan shuns stiff drinks, cider goals for an even bigger share of the market

Yokohama –
I’m at Antenna America, a beer bar and bottle store in Yokohama’s Kannai neighborhood, appearing as a guinea pig for a stage one Certified Cider Guide workshop.

Our facilitator is Lee Reeve, Asia’s first Certified Cider Professional (CCP).

“Explaining cider is not tough,” he says. “Basically, saying that it is ‘wine comprised of apples’ is a simple means for most individuals to know.” It’s laborious to argue with that.