EGN NEWS DESK
The Advertising Standard Authority (ASA) of the U.Ok. has banned a radio commercial from the airline Virgin Atlantic as a result of the authority believed it could possibly be deceptive to listeners.
In November, radio listeners heard an advert describing a singular flight mission from London’s Heathrow airport to New York’s JFK. Virgin Atlantic stated the flight would use “100% sustainable gas,” making it the world’s first industrial airline to pioneer such a transatlantic flight. “When they stated it was too troublesome, we stated: ‘Challenge accepted.’ Virgin Atlantic Flight 100. See the world otherwise,” the advert acknowledged.
However, some took challenge with the wording of the commercial. The ASA acquired 5 complaints across the phrasing of “100% sustainable gas,” which it finally dominated could possibly be deceptive to listeners. Virgin Atlantic claimed it was utilizing the time period “sustainable gas” to consult with any form of gas which isn’t derived from fossil sources, based on the ASA ruling. These fuels emit much less carbon dioxide than fossil fuels, however nonetheless nonetheless do produce carbon emissions.
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The ASA stated that some listeners have been “unlikely to concentrate on the extent to which fuels described as sustainable aviation gas nonetheless had destructive environmental impacts, and in what methods.”
Per the ASA ruling, “Flight 100 was calculated to have delivered financial savings of 64% in greenhouse gasoline emissions in comparison with fossil derived aviation gas.” However, the group believed that the time period “100% sustainable gas” may make shoppers imagine that the flight didn’t produce any emissions in any respect. Therefore, it made the choice to require Virgin Atlantic to make sure all future advertisements that consult with sustainable gas embody “qualifying info.”
TIME has reached out to Virgin Atlantic for remark.
